Matilda Haystack
Smarter, faster decisions with the right data
Which of your products are top performers, and which ones need improvement? Are you maximising sales volumes based on current contracts? Haystack gives you unique insights into how your products perform in public tendering and purchasing — so you can make decisions based on data, not gut feeling.
Efficiency
Stop digging through massive data files! Haystack includes ready-made analyses and reports in an easy-to-digest format.
Transparency
Discover why your products win or lose in a tendering process, and how they compare to your competitors.
Control
Track sales for ongoing contracts and ensure that products and volumes achieve their full potential.
Insight
Deep-dive into data to identify the root cause of issues and act quickly to implement improvements.
“With our broad portfolio, Haystack is an excellent tool for gaining an overview of the market and diving into the details to ensure our products meet public sector requirements.” – Henrik Stierna, Marketing Manager, Orkla Foods Sweden
Are your products winners or losers?
After each completed tendering process, Haystack generates an analysis showing the winning and losing factors of your products. This gives you immediate insight into how your products perform in relation to market demands and competitor offerings - enabling faster decisions on products and pricing to boost sales and gain long-term market share.
Pre-packaged analytics in an easy-to-digest format
No more spending endless hours collecting, sorting, and cleaning massive data files. Matilda Haystack provides ready-made analyses that can be drilled down to the smallest detail. With a simple click, you get instant insight into how your products are performing and where action is needed.
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Smarter decisions with detailed data
Our pre-packaged analyses give you a quick overview right away. But to uncover the root of potential issues, you may need to dig deeper. With the Explorer, you can dive into our unique data bank to create fully customised searches and reports. For example, you can access detailed purchasing statistics for a product or category based on specific requirements.
With the right data at your fingertips, you can make smarter decisions for your products. And of course, you can export data, reports, and visualisations to present graphs and insights outside of Haystack.
Maximise the potential of your contracts
Matilda Haystack is an invaluable tool for tracking sales linked to your ongoing contracts. Is the end customer purchasing the products to the extent outlined in the contract notice? If not, what are they buying instead?
Our analyses help you quickly identify missed volumes within active agreements, enabling you to initiate timely conversations with the customer or wholesaler to understand how to ensure sales reach the contract’s full potential.
Want better insight into your products’ market position? Contact us for a demo.
Questions & Answers About Matilda Haystack
Where does the data shown in Haystack come from?
Haystack contains data from all completed public sector food procurements. The public statistics are enriched with additional data points and packaged into clear analyses and reports for Haystack users.
Can I see prices in Haystack, and if so, which prices?
Yes, prices are always included in the statistics we retrieve.
What you see is the public authority’s actual purchase price.
Can I see prices for products other than my own?
Yes, all the statistics we retrieve are public information available to everyone.
There are no restrictions on what data you can view as a Haystack user – we give you access to everything.
How much data is in Haystack?
In Sweden we have a coverage rate of over 90%. For each municipality, we calculate the proportion of Sweden’s population it represents, and when summed up, this gives us coverage of more than 90% of the population. In addition, we also have data from regions and government agencies.
How often do you update your statistics?
The statistics are currently updated quarterly, and in some cases, monthly.