Production and distribution
With digital solutions and a data-driven approach, you gain full control over everything from certifications and food safety to product assortment, tenders, and contracts. You can streamline numerous processes and eliminate manual work. Smarter decisions and increased sales come as a bonus.
The benefits of digital, data-driven approaches
Save time
Minimise manual work related to food safety monitoring, tenders, and product development.
Increase sales
Improve bid accuracy and maximise sales with smart analytics.
Create transparency
Discover how your products compare to the competition.
Work data-driven
Make smarter, faster decisions based on data, not gut feeling.
Streamline the tender process
Preparing tenders for large food procurement contracts shouldn’t mean long workdays, endless Excel sheets, and headaches every time. With smart digital tools the entire tender process - from the first requirement specification to the bid submission - can be easy and efficient. You'll get a structured process, avoid duplicate work and can focus on the tasks that really make a difference for your chances of winning the contract.
A digital solution helps you to:
- Hit the ground running - get access to current food procurements as soon as contract notices are published.
- Automatically match tender items and requirements with your product catalogue.
- Manage questions, documentation, and communication with wholesalers in a user-friendly digital portal.
Win more contracts
Large food procurements can include thousands of items with numerous detailed requirements and specifications. Offering the right product for the right item is a task that is both time-consuming and critical. With access to data and automated matching, you'll be in a better position to create winning bids - and increase sales of your products.
With a digital solution, you can:
- Use AI to improve the accuracy of your bids, thereby increasing your chances of winning.
- Discover how your products and prices compare to competitors’ offerings.
- Make data-driven decisions on product development, pricing, and margins to maximise profitability.
“With our broad portfolio, Haystack is an excellent tool for gaining an overview of the market as well as diving into the details to ensure our products meet public sector requirements.” – Henrik Stierna, Marketing Manager, Orkla Foods Sweden.
Make decisions based on data, not gut feeling
We all want to make well-informed decisions supported by clear statistics. Unfortunately, reality often means the numbers we need are scattered across different systems and formats. Collecting, cleaning, and organising data files is an extremely time-consuming task. But with a digital solution, you get complete transparency into your data - whenever and wherever you need it.
Access to statistics and a data-driven approach gives you:
- Ready-made reports and analyses to support faster decisions about your products and pricing.
- Insights into how your products perform in public tendering compared to competitors.
- The ability to track and maximise sales linked to ongoing contracts.
Digitise food safety management and HACCP compliance
A solid food safety programme and compliance with the HACCP regulations are core ingredients of any food production business. Monitoring and documenting food safety routines play a vital role in this process. With a digital solution you'll get the support you need to comply with all regulations and requirements. Simply put, it makes doing things right easy.
With digital food safety management, you get:
- Checklists and automatic reminders that make it easy to meet requirements and certifications, including HACCP.
- Complete traceability and documentation - simple for auditors and inspectors to review.
- Overview and control of completed tasks to ensure nothing is forgotten or overlooked.
“Matilda Food Safety is like an invisible hero in our factory! The system supports us at every stage and helps us do things right.” – Levent Tuncay, Production Manager at Rahms Kexfabrik, Sweden.
Do you want to increase efficiency in your tender process, digitise HACCP compliance, and take a data-driven approach to your product management? Contact us for a demo.