Smart digital tools for food producers
To reach a broad market and win major contracts, high demands are placed on you as a food producer or wholesaler. Food safety regulations, certifications, and traceability requirements as well as large amounts of detailed product data for tenders to secure deals and achieve your sales targets. With our digital solutions, you can meet these demands – and free up time for what truly matters: growing your business.


Quality
Digital checklists to ensure compliance with food safety requirements and certifications, such as HACCP.
Precision
Improve tender win rate with AI matching and maximise sales with smart analytics.
Control
Gain complete overview of food safety efforts, product range, competitors, and sales.

Efficiency
Automate food safety, tender, and product data processes to avoid time consuming manual work.
With digital food safety management the auditor is always welcome
A solid food safety programme and compliance with the HACCP regulations are core ingredients of any food production business. In many cases, specific certifications are required to supply products to the largest customers in the retail sector. As such, food safety management can be considered a truly business-critical activity. Without established routines and proper documentation, there’s no certification. And without certification, there’s little to no customer base.
With Matilda Food Safety, you get:
- Support to meet all requirements included in HACCP and other food safety certifications.
- Digital checklists and reminders to ensure daily checks are completed.
- Transparency and control at any time of day.
- Complete documentation and traceability that simplify audits.

“Matilda Food Safety is like an invisible hero in our factory! The system supports us at every stage and helps us do things right.” – Levent Tuncay, Production Manager at Rahms Kexfabrik.
Win more contracts with smarter tendering
Preparing tenders for large food procurement contracts is often a time-consuming and frustrating task – usually under intense time pressure. But now, you no longer need to search for product data across different files, email documents back and forth, or manually compare requirements and specifications at the item level. Matilda Needle is a smart solution designed to streamline the tendering process and ensure you offer the right product every time.
Matilda Needle gives you:
- Notifications as soon as a contract notice is published, allowing you to work more proactively.
- Automatic matching of your product catalogue with the buyer's requirements to save time and increase the accuracy of your bid.
- Insight into competitors’ products and prices to sharpen your proposal.
- A user-friendly tool that enables producers and wholesalers to collaborate efficiently.

Make decisions based on data – not gut feeling
Why do your products win or lose a procurement process? How do your items compare to those of your competitors? And which contracts are the most profitable? Unfortunately, the answers to these questions are often buried in numbers scattered across different systems and formats. Collecting, cleaning, and organising data files is a time-consuming task. Matilda Haystack gives you complete data transparency - when and were you need it. So that you can take a data-driven approach to your business and make informed decisions, every time.
With Matilda Haystack, you get:
- Pre-set reports and analyses to support faster decision-making on your products and pricing.
- Insight into how your products perform in public procurement processes compared to competitors.
- The ability to track and maximise sales linked to ongoing contracts.

“With our broad portfolio, Haystack is an excellent tool for gaining an overview of the market, as well as diving into the details to ensure our products meet the public sector’s requirements.” – Henrik Stierna, Marketing Manager, Orkla Foods Sweden